Spencer Charnas proudly introduces his latest venture, Pretty Evil, combining beauty with boldness in an innovative personal care and cosmetics line. Watch ‘Pretty Evil: Chapter 1’ RIGHT HERE!
Launching in partnership with Ice Nine Kills, the initial lineup features an eyeshadow palette, eyeliner, liquid lipstick, and pomade, all available now.
March 28th, 2025 – Los Angeles, CA: Spencer Charnas, heralded as a horror icon and the dynamic leader of Ice Nine Kills, is thrilled to present Pretty Evil—a daring new brand reshaping high-performance personal care and cosmetics for those who thrive under both the spotlight and the moonlight. Drawing inspiration from Ice Nine Kills’ dramatic essence and theatrical style, Pretty Evil debuts with a captivating first collection that brings horror and flair together beautifully.
Crafted in the USA with the expertise of elite chemists, Pretty Evil delivers “warpaint for the wicked.” This collection of makeup and haircare products promises long-lasting durability, striking intensity, and cruelty-free assurance, designed to withstand the challenges of stage lights, electrifying mosh pits, and eerie moonlit escapades.
Reflecting on the launch of his exciting new project, Spencer Charnas remarks:
“The passion and care we put into Ice Nine Kills is reflected back in the unwavering support from our beloved Psychos. We’ve launched Pretty Evil with careful strangulation consideration. I consulted with high-end industry pros, undertaking a meticulous dismemberment process to ensure this is built to last. Would I be caught dead in Pretty Evil? Absolutely. And so should you.”
The debut collection from Pretty Evil introduces:
DIE-LINER – Make your eyes stand out with the Die-Liner in RAVEN, a high-pigment black eyeliner that speaks volumes. This versatile unisex product delivers an intense, long-lasting hue, perfect for natural looks or energetic performances.
LIQUID LIPSTICK – Embrace boldness with a full-pigment liquid lipstick that lasts all day. This unisex formula offers vivid color that endures through every journey or stage act, applying smoothly as a liquid and drying to a comfortable, matte finish.
WELCOME TO HORRORWOOD EYESHADOW PALETTE – Break beauty conventions with this universal eyeshadow palette, giving you limitless style options. The WELCOME TO HORRORWOOD palette contains 15 adaptable shades, blending high-pigment matte and shimmer hues for natural, smoky and vibrant eye-catching looks.
DEVIL’S ‘DO – GRIM GRIP – Tame your tresses with this high-hold, high-shine pomade. Its hybrid composition combines the flexible shaping of wax with the perfectly fixed look of gel. With a scent reminiscent of mysterious woods by the sea, this pomade keeps your style sharp through even the wildest nights.
Each product from Pretty Evil undergoes rigorous testing to ensure it satisfies the lofty standards of performers and fans alike. Pretty Evil is set to demonstrate that true beauty lies within the eye of the beholder—or beheader. Grab your collection before it’s gone at prettyevil.co.
About Pretty Evil
Pretty Evil presents a superb range of high-performance essentials in haircare, cosmetics, and skincare, tailored to endure the brilliance of stage lights or the chilling allure of the unknown. Beyond being just a “collab,” Pretty Evil takes pride in partnering with veteran industry formulators in the USA, providing products that are meticulously tested and crafted to last. Embrace every Pretty Evil creation, which is vegan, cruelty-free, and always ready to join you beyond sunset. Stay beautiful and feel Pretty Evil.
About Spencer Charnas
Spencer Charnas, the driving force behind Ice Nine Kills, is a prominent figure in modern metal. Known for his horror passion and innovative pop culture approach, Spencer has transformed Ice Nine Kills into a multimedia empire that fuses music, film, and storytelling.
He led the band in producing genre-defining albums, The Silver Scream and The Silver Scream 2: Welcome to Horrorwood, achieving Top 20 Billboard rankings and extensive streaming success. Spencer’s strategic vision has expanded the band’s reach, introducing the Silver Scream Convention, immersive fan experiences, and the Pretty Evil cosmetics line. Collaborating with horror icons like Ari Lehman and Tony Todd, Spencer reinvents theatrical live performances, establishing his presence in metal and horror circles. Leading tours with Metallica and orchestrating bold beauty campaigns, he continues to push the boundaries of being a modern frontman.
About Ice Nine Kills
Fronted by Spencer Charnas, Ice Nine Kills merges metalcore with horror-themed storytelling, creating a vast world of music, film, and literature that captivates fans globally. Their albums, The Silver Scream and The Silver Scream 2: Welcome to Horrorwood, debuted in the Billboard Top 20 and amassed over 1 billion streams.
Ice Nine Kills’ innovative music videos, graphic novels, and live shows have redefined heavy music. Touring with Metallica and headlining their shows, the band commands a strong presence with over 2 million Spotify listeners and 210 million YouTube views, bolstering their horror-metal empire.
Their latest track, “A Work Of Art,” crafted with the Terrifier franchise, drove their highest-ever one-day streams and propelled Terrifier 3 to box office leadership. Ice Nine Kills launches their ‘Silver Scream-A-Thon’ tour in May, performing their iconic albums over consecutive nights across U.S. cities while continuing stadium performances with Metallica. For more information, tickets are available HERE.
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